skip to Main Content

Honest Review – Groove Software Pricing & Bonuses Review Afilliate Marketing Software Comparision Review, Pricing & Bonuses

Honest Review – Groove Pricing & Bonuses

John Martin

Ease of Use
Training & Support
Value for Money


LOTS of different digital marketing software apps with just ONE log in. Designed to help entrepreneurs start an online business without the need for expensive software. The best value for money digital marketing software around.


In this review I’m going to give you my honest opinion of the software as well as Groove the company. I do actually own their premium product (the Platinum Lifetime Upgrade) and I have used the software myself, so this review is based on actual usage, not just theory.

Since Groove is changing so fast, many of the Groove reviews out on the web are way out of date and the information they present is often quite useless. I’m going to try and keep this review up to date so it always has the latest information…

And as always, I’m not going to hold back on telling you the bad as well as the good.

What is Groove?

Groove or (previously know as Groovefunnels & Groovepages) is a new platform that combines lots of different software applications into ONE platform. It’s specifically designed to help small businesses and individuals start, or grow, an online business.

It includes a webpage builder, a sales funnel builder, email marketing software, an affiliate marketplace, eCommerce store builder, membership site builder, blog creator, video hosting and a whole lot more. It’s without doubt the most ambitious digital marketing software platform on the planet.

Here is a list of all the current Groove software applications as of summer 2021. Alongside each Groove app is a list of similar apps provided by other companies…

Groove review replaces multiple alternative Software

That’s not all – Groove also has plans for at least another 9 applications in addition to the ones currently available.

This year they plan to release…

  • GrooveDesk (similar to ZenDesk)
  • GrooveSurvey (similar to ResponseSuite)
  • GrooveWebinar in both live & automated formats (similar to WebinarJam & EverWebinar)

The rest of the apps will be rolled out over the next few years… AND… as if that’s not enough they’ve also hinted at other apps that may be added in future.

Who is Groove for?

Groove is aimed at new entrepreneurs who are looking to make money online, as well as those who already have an online business but are looking for ways to streamline their processes and cut costs.

Since Groove has so many diverse software applications, MOST online businesses will find Groove invaluable.

Typical users include :

  • New entrepreneurs and online business
    • Groove operates a ‘freemium’ business model which means that newbies can get access to ALL the software at NO cost. This is in sharp contrast to Clickfunnels who charge $297 per month, and that’s just for their funnel builder and affiliate marketing software, never mind anything else.
  • Affiliate marketers
    • With an affiliate marketplace, sales funnel builder, email management and more, affiliate marketers will find all the basic tools they need to run a successful affiliate marketing business. Since many of the Groove management team are affiliate marketers themselves they understand the unique challenges you face. Groove also has it’s own affiliate marketing program.
  • Digital marketing agencies
    • Create fast mobile responsive websites for your clients which they can host on their own free Groove account. Help them understand the full potential of Groove for their business and if they upgrade you’ll earn a generous commission.
  • eCommerce, drop-shipping and POD businesses
    • Create unlimited eCommerce stores with up-sells, down-sells, cross-sells, discounts and more. GroovePay (their own in-house payment processor) also has some of the lowest payment processing fees around. By contrast, a Shopify store will set you back $79 per month + expensive processing fees.
  • Coaches and Consultants
    • Full customer management software for business coaches, health & fitness coaches, lifestyle consultants and educators. Create membership sites, email marketing campaigns, webinars, video hosting, sales funnels and more.

This is by no means an exhaustive list of who will benefit from Groove. Essentially anyone who runs, or hopes to run an online business, will find it invaluable.

What are the major benefits of Groove?

It’s FREE!

Ok, so who doesn’t like free stuff?

Well I guess it all depends doesn’t it… A lot free stuff just isn’t worth it.

So what about Groove?

As I mentioned previously Groove is based on a freemium model. This means there is a paid premium version (currently called the Platinum Lifetime Upgrade), as well as a completely free unpaid version.

Originally the idea was to make the free version a greatly slimmed down version of the Platinum upgrade, with access to only a few of the apps.

However, when Covid hit and lots of people were struggling, the co-founder of Groove, Mike Filsaime wanted to do something to help people start online businesses. He decided to do something crazy and make the free version available with ALL the same apps as the Platinum upgrade.

The main difference between the free version and the Platinum version is that the free version has certain limits that the Platinum upgrade doesn’t. So for example in the free version you can create just three websites (soon going down to two), whereas in the Platinum upgrade it’s an unlimited amount.

There are other differences too, such as if you become a Groove affiliate and sell the Groove software, then you’ll get better commission rates if are Platinum member as opposed to a free member.

Also, if you decide to sell products on GrooveAffiliate or GrooveKart and you sign up to GroovePay to process your payments, you’ll get lower processing fees for being a Platinum member than you would as a free member.

There are other limitations in the free version which I’ll talk about later when I discuss each app individually.

The free version is still quite powerful and has all you need to get started as an online entrepreneur, but once you get established (or if you already have a thriving online business) then you’ll definitely want to consider the Platinum Lifetime Upgrade. (More on this in a moment).

Tons of apps with only ONE log in

This is massive.

We all know what a pain it is to log in to different websites, whether that be your bank account, your facebook account, or your email account. It’s a pain in the butt and it’s time consuming.

And, as every internet entrepreneur knows, as your business expands you end up having to log in to more and more different platforms. I literally have a HUGE list of passwords, it’s no fun.

When you have lots of different apps from different companies this where the trouble begins.

Not only do have to waste time logging in to all these different sites (that’s if you can even remember the passwords), you also need to get these different apps to work together.

Sometimes they’re just not compatible, sometimes you have to copy & paste API keys in just the right place, sometimes you have to upgrade and pay more money for a certain feature to make it all work.


Just when you think you’ve got it all sorted…

Something breaks!

This is where Groove excels, because there’s only ONE password to remember. Not only that, but because all the apps are made by Groove, they all work together. You don’t need to copy & paste API keys (unless of course you want to integrate Groove with non-Groove software apps).


Unlike a lot of companies, Groove is a very customer focused, hands on company that likes to interact with their members. They chose the domain because, in the words of the co-founder Mike Filsaime, “cm means, Customers matter”.

They regularly hold live training sessions to help you get the most out of Groove, and there’s opportunity on the live sessions to ask questions and get problems resolved.

As well as the usual customer support, they also have a very active facebook community where you can get help and support from fellow users as well as from the Groove team themselves.

One of the things I always look forward to, is around every three months or so, they have a 3 to 4 hour live session called, “The state of the Groovion”. It’s hosted by the co-founder of Groove, Mike Filsaime. Since they are always making improvements to the platform it’s basically an opportunity for them to bring you up to date with the latest developments and tell about their future plans.

The thing that I really like about these sessions is that they are live, you know it’s live because things often go wrong. But what’s really good is that they love to get their customers involved. On the call you have opportunity to ask questions or make suggestions.

What I also love is Mike’s candor. Things haven’t always gone to plan at Groove and they’ve had a number of problems which have caused them to fall behind schedule. Mike doesn’t try to cover these things up and he’ll tell you exactly why things went wrong and what they have done (or are doing) to fix it.

Mike will also often present two or three options about a new feature they are considering and then ask you for your opinion. How many CEO’s do that?… In fact how many CEO’s even speak to their customers?…

There’s a real feeling of community about this company and you get the feeling that they really are interested in their customers and want to help them succeed… Personally I find that quite refreshing.

Who owns Groove?

This review wouldn’t be complete without talking about the people behind Groove.

Groove is owned by Co-founder Mike Filsaime along with a team of people who are passionate about helping others to create online businesses.

Mike Filsaime Co-FounderMike has founded multiple software companies and is the man behind successful products such as Katra, WebinarJam, EverWebinar, and of course Groove.

However, Mike isn’t just a software guy, he’s also one of the top internet marketers in the world. In fact he was the 2nd marketer in history to do a $1 Million Launch and has he’s done more $1m launches for more brands than any other marketer in history.

When you sign up for a Groove account, you aren’t just getting some really great software. Through his regular live training updates you’re also getting gold nuggets from Mike about various aspects of internet marketing.

That’s not all, many of his team are also top marketers too and they also share valuable insights from their varied backgrounds.

Groove is the one of the few software companies that not only teaches you about their software, they also teach you how to create your own internet business. In fact last year (2020) they hosted the longest live stream in the history of the internet. It was a full two weeks round the clock free training from some of the world’s top internet marketers. The value they shared was incredible.

If you sign up for a Platinum account you get access to all that training for free.

Groove have lots of really cool unique features that you won’t find in other software apps, so if you’re already using other software then it will be well worth checking out.


Groove Platinum Lifetime Upgrade

If you already have an established online business your probably paying monthly fees for various software applications. Lets say for example that you have a subscription to Clickfunnels. That’s $297 per month, or $3564 per year, every year.

Now that’s just for Clickfunnels, so lets suppose you also subscribe to ActiveCampaign. ActiveCampaign is $1548 per year for their most popular plan (with less than 5000 email contacts).

So for just your funnel software and your email campaign management alone, your paying over $5000 EVERY YEAR!


What if you could pay a one-off fee, not just for funnel and email software, but for ALL NINE current Groove apps, plus ALL NINE planned Groove apps, PLUSALL FUTURE GROOVE APPS AND UPGRADES EVER?

Would you be surprised if I told you that a ONE-TIME payment for a Groove Platinum Lifetime membership is less than the cost of one years subscription to ActiveCampaign?

Just so you can see how incredible this offer really is take a look at this chart…

Groove CRM price comparison compared to similar software

No that’s not a typo.

The Groove Platinum Lifetime Upgrade is just a one-off payment of $1997!

Even if you only use a handful of those software apps, the potential savings over a lifetime could very easily run into hundreds of thousands of dollars!

Ok, so what’s the catch?…

An offer like that sounds far too good to be true… So is it a scam? Maybe even an MLM scam?

In a word ‘no’… It’s not a scam.

The reason for this incredible deal is because the software is currently in BETA. That means it’s still in development and is not quite the finished product.

Having said that the software is nearing the end of the beta stage, so for the most part it it’s fully functional and quite usable. I’ll discuss this later in more detail under the Pros & Cons.

The other reason for this incredible deal is that this is a kind of introductory offer. As you know, many companies give special introductory offers when they first launch, and Groove is no different.

The Platinum Lifetime Upgrade is a limited time offer which will be ending in December 2021.

Round about Thanksgiving to Black Friday they plan to end the Platinum Lifetime deal altogether. After that there will still be a basic free version, but the paid version will be moving to an ongoing monthly subscription model. There will no longer be a lifetime deal after that.

So if you want to get the Lifetime deal you need to act now before it’s too late.

The monthly subscription is planned to have two price points, one at $99 per month and one at $299 per month. The $99 version will obviously have more limitations than the £299 version.

Even at $299 a month this is still going to be a huge saving on other software applications, but if you can get it all for a one-time payment of just $1997 then why wouldn’t you?


Pros & Cons

Although Groove has a lot going for it, it’s not perfect and like all software it does have some annoyances. I did say at the start of this review that I would be looking at the bad points as well as the good. So here goes…


  • Comprehensive FREE version to get newbies started with an online business
  • Lots of free templates to help you build webpages and sales funnels in minutes
  • Easy to use drag and drop elements, or design from scratch
  • Lots of software apps under just ONE log in
  • Groove webpages load very fast, are SEO friendly, and are mobile responsive
  • Choice of either a Groove domain or your own custom domain names
  • Regular live workshops and updates from the Groove team
  • Thriving facebook community is very helpful
  • Feedback is encouraged to fix bugs or suggest improvements/new features
  • GroovePay payment processing is cheaper than paypal and others
  • Ability to sell your own courses and products on GrooveSell (bit like Clickbank marketplace)
  • Ability to import your product data from Shopify over to GrooveKart
  • Platinum Lifetime deal is an incredible offer that could save you hundreds of thousands of dollars
  • Software is improving all the time


  • Groove is now out of beta but they are still making changes
  • It can take a bit of getting used to again when they do an update or change things around
  • Some features such as GrooveMail have had problems which has slowed down the roll out
  • 9 apps are available now but the full set may take a couple of years to come
  • GrooveBlog has just launched but only has one theme. Not many bells and whistles
  • The company had spread itself too thin by focusing on too many projects at once
  • Because Groove is changing so fast a lot of the info on the internet about Groove is out of date
  • Branding is a bit dull – not to everyone’s taste

To be fair to Groove some of the issues weren’t entirely their own fault. In addition they have also recognised their failings and are addressing some of the problems I’ve just pointed out here.

For example, when GrooveMail first launched it had few limits and was very popular. Unfortunately there were a lot of unscrupulous people who took advantage of this and used it to send out tons of spam. Due to this, Groove’s email servers were blacklisted and they had to suspend GrooveMail.

Groove have spend the last several months cleaning their IP’s and hope to get GrooveMail back up and running by the end of July (2021), although they did originally say this would happen in mid May.

My experience is that they generally take longer to implement things than what they say. One of the reasons for this, which they now freely admit themselves, is that they were concentrating too much on quantity (lots of apps) rather than quality.

They have now changed their thinking and from now on they say they will only release new apps when they are good to go.

I have noticed big improvements recently in the webpage and funnel builder, which has made it easier to create pages. There are also some other new features which make it easier to create subdomains so that you can still host existing content elsewhere and then create a subdomain in Groove to post new content on.

My honest opinion

If you are already established elsewhere such as on Clickfunnels or Karta, then Groove isn’t quite there yet. I guess that’s why it’s still in BETA.

Speaking personally, this blog is still hosted on WordPress. I did look at GrooveBlog, but as GrooveBlog was launched literally only a couple of months ago, it’s still very basic compared to WordPress. I’m sure it will improve over time.

However, if you are just wanting a simple blog builder that’s easy to use, then GrooveBlog might be exactly what you’re looking for. WordPress is quite bloated and clunky for a newbie, whereas GrooveBlog is quite simple in comparison. You also don’t need to pay hosting fees with GrooveBlog like you would with WordPress.

I was hoping also to move over to GrooveMail, but due to the issues I’ve already explained, that is on hold right now.

I did however set up a store on GrooveKart and I’m reasonably impressed with that, but due to other commitments I’ve not quite finished it yet.

Having said all that, earlier this month (July 2021) Groove gave a NINE day presentation to showcase the latest developments. I had to update this review almost hourly as they revealed new features and bug fixes. Since I joined Groove last year there have been some MASSIVE improvements, and most of those have happened in just the last two months.

I’m literally blown away by what they are doing at Groove. They are looking at all their main competitors for each app and saying, “How can we make this better?”.

The webpage and funnel builder (GroovePages) is the best I’ve seen with features that no one else has. The same can also be said for GrooveKart, which is their eComm store app, and they haven’t even started yet on where they want to take the Groove software.

On some of the apps, they’ve started to introduce mini wizards to guide you through the various things you need to do to set up. This is a great idea because then you know exactly what you need to do next instead of guessing.

If you’re a marketer who does live webinars one really cool feature you’ll love is the Demo mode. This allows you to log into your Groove account and show your audience things WITHOUT the risk of revealing the personal data of your customers or members.

Because Groove have so many apps, in a few years time EVERYONE who is serious about internet marketing will have heard of Groove and many will have switched over to them. Why wouldn’t they when they can get 16 (or more) apps for the price of one, and all 16 are better than what other software companies are doing?

So even if you are already established elsewhere, then the Groove Platinum Lifetime offer is still worth your serious consideration. Even if you buy it and only use one app to start with, you’ll still save a ton of money in the long run.

Although the software isn’t quite there yet, it is improving at a rapid pace and by the end of this year it should be out of BETA. When that happens it will go to a monthly subscription fee, and although it will still be cheaper than a lot of their competitors, if you can afford the one-time payment for Groove it will be the best investment you ever make. You’ll eventually be able to cancel your other software subscriptions and save yourself a fortune… no more expensive software subscription fees EVER!

If you’re a complete newbie you should definitely go for it, especially when you can get started for nothing with the free Groove plan. First of all you get a ton of software for free. You’re not going to use it all just yet but the basics will be enough to get you going. Secondly, by the time you do need to use the other apps you’ll already be familiar with the setup so you won’t need to learn everything from scratch again. This is huge time saver.

As I mentioned at the start, I bought the Platinum Lifetime deal because I do believe that Groove is here to stay and they’re going to be big. They already have nearly half a million customers and as the software improves that number is only going to snowball.

I think now that Groove have seen the need to focus on the nine core apps and get them up to full speed, Groove will make some big leaps forward. In a couple of years time they’re going to be a MAJOR internet marketing brand and a lot of the competition are already running scared.

If you want to get in at the start of something big, now is the time to do it!


I’m going to add a review of each individual Groove app when I get some time, but in the meantime if you found this review useful then please consider sharing it.


After years of buying and trying various laptop lifestyle courses, I thought it was time to share my experience of what works and what doesn't. I also want to share the some of the things they don't tell so that you can make a success of your online business.

Back To Top
WAIT! - Don't leave emptyhandedSign-up to my news letter and get this FREE report!